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FIGC signs expanded sponsorship contract with Danone

(Photo by Antti Yrjonen/NurPhoto via Getty Images)

The Italian Football Federation (FIGC) has developed its association with Danone after signing a renewal of its sponsorship contract.

The deal will now extend for a further three years, until the end of 2022.

Previously, the two organisations had collaborated on the promotion of the FIGC’s global girls U12 competition, which is known as the Danone Cup.

The new agreement means the brand becomes a sponsor of Italy’s men’s and women’s national teams.

Danone brands Actimel. Hipro and Danette will all be activated in the contract, with Actimel at the forefront of this.

The length of the contract means the company’s sponsorship rights will extend through the 2022 men’s World Cup in Qatar.

The deal bolsters an FIGC sponsorship portfolio which includes a kit supply contract with global sportswear brand Puma which is worth about  €22m ($23.8m) per year.