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Fifa to unbundle women’s football and esports sponsorship under new model

Carli Lloyd lifts the trophy as USA celebrate victory during 2019 Fifa Women's World Cup final (by Richard Heathcote/Getty Images).

Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.

The commercial revamp is designed to provide brands with more options and flexibility, allowing them to align themselves with the global governing body's men’s, women’s and gaming verticals as required.

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