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Fifa appoints Infront as exclusive World Cup licensing agent in China

(Photo by Dan Mullan/Getty Images)

Fifa has appointed the Infront agency as its official licensing agent in China.

The multi-year agreement will see Infront oversee licensing programmes for the 2022 World Cup, 2026 World Cup and 2023 Women’s World Cup in the country, as reported by Chinese state-owned press agency Xinhua.

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