Football Federation Australia (FFA) has named Sam Chadwick as FFA Cup general manager.
The FFA Cup will commence its inaugural season next year, after the knock-out competition was delayed from beginning this year due to television coverage and financial concerns. It will bring together over 700 professional A-League soccer clubs, semi-professional teams and amateur local state sides.
Chadwick, who has been a member of the FFA Cup Major Project Group, will report to A-League head Damien De Bohun and will be responsible for the launch and ongoing operations of the FFA Cup. He has spent the last two years at FFA as legal counsel, and has strong relationships with the state and territory member federations and A-League clubs.
De Bohun said: “This is an exciting appointment as we move towards launching the FFA Cup. The FFA Cup is an important component of our long-term strategy of integrating the different tiers of football in Australia, and converting the growing legion of 1.7million participants into fans.
“Sam has extensive experience in the business of sport, sports law, sports regulation, project management and strategic planning. In addition to his relevant legal and business management experience and qualifications, his leadership will be invaluable to the ultimate success of the FFA Cup.”