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Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal

Charles Leclerc driving for Scuderia Ferrari during the 2022 Abu Dhabi Grand Prix (by Heuler Andrey/Eurasia Sport Images/Getty Images)

Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network.

The multi-year deal with Genesys installs the firm as a second-tier team partner, joining the likes of Ray-Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Bitdefender, Estrella Galicia, HCL, Palantir and OMR.

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