HomeNewsSponsorship & MarketingTennisGlobal

Fed Cup renamed after Billie Jean King as Microsoft among new sponsors

Billie Jean King at 2018 BBC Sports Personality of the Year (Photo by Mike Marsland/Mike Marsland/WireImage)

The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…