Insurance giant to sponsor new fifth down of play in start-up football league
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
Fox Sports strikes multiyear media rights deal with The Spring League
US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021