Insurance giant to sponsor new fifth down of play in start-up football league
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut
CFL strikes sports gaming partnership with BetRegal
The Canadian Football League has announced a multiyear partnership with online sportsbook and casino brand BetRegal, which has been designated the league's official sports gaming partner
XFL boosts sponsorship sales strategy
The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.