Insurance giant to sponsor new fifth down of play in start-up football league
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Fox Sports strikes multiyear media rights deal with The Spring League
US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
NFL signs more than $110bn worth of domestic media rights deals
Set of five landmark pacts nearly double league's annual US media rights
Seattle Seahawks are latest NFL team to drop concessions prices
Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys