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FC Luzern buoyed by sponsorship double

Blessing Eleke of Luzern ahead of UEFA Europa League match vs Espanyol on August 8, 2019 (Photo by Eurasia Sport Images/Getty Images)

Swiss Super League side FC Luzern has renewed its shirt sponsorship deal with Otto’s, the Swiss discount retailer, until the end of the 2023-24 season.

Otto’s has been the club’s shirt and main sponsor since the start of the 2011-12 season and has now agreed a three-year extension.

The new agreement will expire on June 30, 2024.

Despite the challenges posed by the Covid-19 crisis, Luzern has also renewed with co-sponsor Luzerner Kantonalbank, the dominant retail bank in the Swiss canton, until the end of the 2022-23 season.

Along with its co-sponsorship of the first team, the bank will also sponsor the club’s youth teams and will make a “substantial contribution” to top-level football in Central Switzerland.

Luzerner Kantonalbank and Swiss electrical installations company Maréchaux are the club’s two co-sponsors.