Indian Super League football team FC Goa has added casino operator Deltin as an associate sponsor, and confirmed online betting brand Adda52 Rummy as title sponsor, in deals covering the 2019-20 season
Liverpool adds fresh energy to sponsorship portfolio with Predator deal
English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio
Manchester United adds travel provider sportsbreaks.com to sponsorship portfolio
Premier League football club Manchester United has added Clarity Travel’s consumer travel provider Sportsbreaks.com to its sponsorship portfolio.
Therabody adds Ronaldo to growing athlete roster
Juventus and Portugal football player Cristiano Ronaldo has become the latest athlete to link up with wellness brand Therabody
Norwich City to work with Eleven Sports Media on local sponsorship sales
Norwich City has become the latest Premier League club to work with Eleven Sports Media to drive local, community-driven sponsorship sales