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FanDuel, United Center partner for in-stadium sportsbook

The United Center, the home of the National Basketball Association's Chicago Bulls and National Hockey League's Chicago Blackhawks, has announced plans to open an in-stadium sportsbook lounge in partnership with online gaming operator FanDuel Group.

Located adjacent to the United Center atrium, the two-story venue will be "equipped with state-of-the-art viewing and sports wagering technology, as well as a full-service team ready to deliver a personalized customer experience."

The venture, which does not have a timeline for completion, still needs approval from the Illinois Gaming Board.

In the meantime, FanDuel will build a non-wagering space adjacent to the United Center atrium that will have FanDuel branding and allow fans to watch live sports action while attending events.

“Chicago sports fans are some of the most loyal and passionate in the world and plans for our sportsbook lounge inside the United Center reflect their excitement,” said Amy Howe, FanDuel chief executive. “Our team has a track record of delivering incredible retail locations for fans, and we can’t wait to make this sportsbook lounge the premier destination for Chicago sports fans and a place where they can fully experience the FanDuel brand.”

The move marks a strategic expansion of FanDuel's partnerships with both the Bulls and Blackhawks, which includes media, VIP fan experience and advertising assets throughout the arena and in various broadcasts.

The announcement comes on the same day that Major League Baseball’s Washington Nationals and BetMGM formally opened its long-planned retail sportsbook at Nationals Park, completing development of the first such facility at a MLB ballpark.

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