Fantasy sports brand FanDuel Group has signed as an ‘Official Fantasy Sports Partner’ for the lunch season of the XFL American football league.
The deal gives the Flutter Entertainment-owned fantasy brand access to official XFL data, along with league and team marks and logos to create official daily fantasy football contests on FanDuel during the XFL’s 2020 regular season and post-season.
FanDuel and the XFL will also collaborate on custom content and special promotions for FanDuel’s fantasy customers, including social giveaways with XFL prizing.
The 2020 XFL season kicked off on February 8, with FanDuel Group hosting a special XFL kick-off show on “More Ways to Win” on TVG, the Fan Duel Group-owned sports network.
All XFL games will air in the US on ABC, ESPN, and FOX Sports over the season. The coverage on ABC and ESPN will include displays of the betting point spread and over/under points for the game. ABC/ESPN will also allow its XFL announcers to discuss the game’s point spread and over/under total where appropriate.
FanDuel joins fantasy rival DraftKings on the fledgling XFL roster. Under the DraftKings deal announced last week, DraftKings customers in permitted states will be able to place a variety of bets and draft daily fantasy line-ups on the eight-team XFL using DraftKings platforms.
The XFL has also signed deals with beer group AB InBev and sports drink Gatorade, with more sponsorship deals set to be announced in the coming weeks.
The XFL is owned by wrestling promoter Vince McMahon’s Alpha Entertainment, and is the successor to the original XFL, which was controlled by the World Wrestling Federation and NBC, and ran for a single season in 2001.