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FanDuel strikes multifaceted partnership with The Ringer

Sports betting and daily fantasy sports operator FanDuel Group has agreed to a multifaceted, betting-focused partnership with The Ringer.

As part of the deal, FanDuel has been designated the exclusive sportsbook, racing and fantasy sports partner of the the multimedia sports and pop culture content hub created by Bill Simmons.

The partnership includes an array of fantasy and sports betting contests that will be promoted across The Ringer network. This will include “The Ultimate Ringer,” a contest with bettors picking multiple National Football League games per week through the regular season. A NFL and National Basketball Association playoffs version will also be available.

Additionally, multiweek FanDuel fantasy leagues will be offered, with grand prize winners receiving trips to FanDuel’s World Fantasy Football Championship and World Fantasy Basketball Championship.

FanDuel will also sponsor multiple podcast episodes across The Ringer network and receive promotion within The Ringer website and newsletters for contests and events.

“We’re thrilled to partner with The Ringer as major sports leagues return to action. They have a pulse on sports and pop culture, which has contributed to a strong and loyal following across a myriad of platforms,” said FanDuel chief marketing officer Mike Raffensperger. “This exclusive partnership helps us reach and attract new customers, both avid and casual sports fans, with exciting contests and wagering opportunities.”

Earlier this year, US audio streaming subscription service Spotify acquired The Ringer in a reported $250m (€229m) deal.