Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium.
Fanatics operates a ‘v-commerce’ retail model consisting of an agile supply chain which enables sports teams and leagues to rapidly produce merchandise in response to on-field events and demand from supporters. The company already partners with a number of major US rights-holders, including the NFL, NBA and NHL and is now looking to develop relationships with European and Asian teams and leagues.
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