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Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG

Cody Garbrandt (R) punches Rob Font (L) in their bantamweight bout during the UFC Fight Night event on May 22, 2021 in Las Vegas (by Chris Unger/Zuffa LLC)

The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…