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FA shelves rebrand plan – report

Moves to rebrand the Football Association as the English FA have been suspended, according to the Daily Mail.

The proposal was initially reported last month as the governing body of English football attempts to modernise itself and rebuild international relationships ahead of a possible joint bid to host the 2030 Fifa World Cup.

The case for change was put forward by chairman Greg Clarke and outgoing chief executive Martin Glenn at a board meeting at Wembley Stadium.

The FA name has long been a cause of concern for Glenn, who described it the “ultimate expression of arrogance” on his appointment in 2015 as it is not in line with how other governing bodies describe themselves and does not reflect being part of a global sport.

The plan reportedly met with resistance from FA board members and the Mail has now reported that Glenn and Clarke have opted to shelve the issue for incoming chief executive Mark Bullingham to pick up when he takes office at the start of the 2019-20 season.

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