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FA looks to rebrand itself as ‘English Football Association’

The Football Association is looking to change its name to the English Football Association in an attempt to modernise itself and rebuild international relationships ahead of a possible joint bid to host the 2030 World Cup.

The case for change was put forward by chairman Greg Clarke and outgoing chief executive Martin Glenn at a board meeting at Wembley on Thursday.

The FA name has long been a cause of concern for Glenn, who described it the “ultimate expression of arrogance” on his appointment in 2015 as it is not in line with how other governing bodies describe themselves and does not reflect being part of a global sport.

FA executives have referred to the governing body as ‘the English FA’ when on international business for several years and are now looking to make the rebrand official.

The FA will remain the legal entity name of the organisation and the name of the holding company but the 28 England teams, national players, coaches, grassroots football and facilities will come under the umbrella of “England Football”.

“I think we are perceived as arrogant,” Glenn said early in his tenure. “I don’t think we necessarily are but perceptions…it does matter. We go to international conventions and say, ‘Hi, I’m Martin Glenn and I am from the FA.’ Which one? Obviously the English, because we invented it. Every other is the German association, the French association, we are so assumptive. Changing the name would possibly be a solution.”

The move could help gain international support ahead of a possible joint bid for the 2030 World Cup alongside Scotland, Wales, Northern Ireland and the Republic of Ireland.

The FA Board will continue discussions at its next meeting.

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