F1 TV, Formula 1’s over-the-top streaming service, will be available in a large-screen format after the motor-racing championship agreed a deal with US media company Roku.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
F1 takes Paddock Club virtual in Zoom hospitality tie-up
Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.
Goodyear follows WEC tie-up with World Touring Car Cup deal
US-based tyre manufacturer Goodyear has furthered its return to top-level global motorsport by agreeing a three-year deal to become the new official tyre supplier to the World Touring Car Cup (WTCR)
Miory Steel deal takes McLaren Racing portfolio above 40 sponsors
The McLaren Racing Formula 1 team has signed a multi-year sponsorship with Belarussian tinplate manufacturer Miory Steel
EY signs environment-focused sponsorship of Extreme E
Electric racing series Extreme E has signed a sponsorship agreement with global professional services firm EY