F1 targets centralisation with Hotels for Hope tie-up

Formula One has unveiled Hotels for Hope as its official room booking provider as the motor-racing championship continues its drive to enhance its fan experience.

The multi-year deal will see the Texas-based company provide state-of-the-art online technology to support the management of F1’s hotel inventory throughout the season.

F1, along with promoters, teams and fans, will be able to take advantage of Hotels for Hope’s booking solution. The company will also enable customers to take part in its ‘RoomFunding’ initiative, which seeks to create happier and healthier lives for children.

Additionally, customers will be given the chance to opt in to F1-related loyalty schemes as part of the agreement.

Hotels for Hope chief executive and founder Neil Goldman said: “Hotels for Hope’s industry leading technology aims to centralise Formula One’s hotel procurement into one seamless platform. Servicing Formula One’s stakeholders allows Hotels for Hope to reach a global audience and leverage relationships to bring value, and cost savings, to Formula One.”

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