Oil and lubricant brand ExxonMobil has signed a multi-year extension as the official fuel, lubricant and technology partner to the Aston Martin Red Bull Racing Formula 1 team.
In line with the previous agreement, the Mobil 1 and Esso brands will continue to be prominently displayed on Aston Martin Red Bull Racing race cars, driver overalls and helmets, as well as the Aston Martin Red Bull Racing Factory in Milton Keynes, England, and during trackside events.
ExxonMobil will also provide engineering support to develop next-generation lubricants to improve race car engine and gearbox performance.
The relationship, which first took effect at the start of the 2017 Formula 1 season, has been used to improve Esso Synergy-branded racing fuels and Mobil 1 lubricants in close collaboration with the team’s engine original equipment manufacturers.
Nigel Searle, senior vice-president of lubricants at ExxonMobil, said: “As one of the biggest, most recognisable names in global motorsport, Aston Martin Red Bull Racing has proven to be the ideal partner for Mobil 1 and Esso Synergy.
“While on the track we have been able to deliver performance enhancing technology to the team, at the same time we have worked closely with Aston Martin Red Bull Racing off the track to provide technology that is also road-relevant to the modern-day consumer.”
The sponsorship will be activated by the Right Formula agency, which acquired Marketing Minds – the retained lead agency for ExxonMobil’s Formula 1 activation – earlier this month.