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Extreme E turns to virtual reality hospitality experience

Photo by Extreme E

Electric SUV off-road racing series Extreme E has unveiled its plans for providing a virtual hospitality experience for its races.

The series is not due to launch until early next year, when social distancing regulations caused by the Covid-19 pandemic may have relaxed and live hospitality experiences could be possible. However, a statement from Extreme E says that it “has always concentrated on innovative solutions and alternatives to how traditional sports events are run” and that the pandemic “has highlighted this need more than ever”. 

Its hospitality offering will include sending virtual reality headsets to “guests”, allowing them a unique hospitality experience.  Guests will receive a VIP access portal to a live streaming service, tours around team paddocks, driver interviews, track walks and more. Footage will be filmed using 3D cameras at each race, creating a library of exclusive content available only to paying hospitality guests. 

For higher-end hospitality, Extreme E will send a personal chef to the homes of guests to prepare a “culinary experience” based on the location of that week’s race. VIP hampers will also be available, containing signed merchandise, drinks and other Extreme E-related accoutrements. 

The company’s statement said that further details on the availability of the hospitality packages will be announced as the series’ debut season approaches. 

Alejandro Agag, Extreme E founder and chief executive, said: “As a championship, we are always looking to innovate and offer the best access and experiences to our teams and partners. If Covid-19 has taught us anything, it is that there is technology in place to allow us to do pretty much anything remotely.”

Ania Porzuczek, hospitality manager at Extreme E, added: “It is fantastic that we have access to so many new technologies and services to allow us to bring our guests as close to the action as possible without leaving their home. This is a new challenge for Extreme E but we are all about making the impossible possible.”

Extreme E was launched by Formula E founder Agag and former racing driver Gil de Ferran. Earlier this year, it secured a “multi-year” broadcasting deal with the BBC in the UK, and a one-year agreement covering its first season with RDS in Canada.