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Extreme E hires Red Bull executives to manage events and marketing teams

Extreme E will race in remote locations to highlight the impact of climate change.

Extreme E, the new electric off-road SUV racing series scheduled to launch in 2021, has recruited Red Bull executives Kester Wilkinson and Nina Dreier as events manager and marketing manager, respectively.

Wilkinson joins the Extreme E team from D3 events, one of the sports event agencies owned by the UK arm of the energy drinks giant. He has coordinated the production of events for Red Bull, Hyundai, Shell and Land Rover, along with overseeing Red Bull’s cliff diving and Hardline mountain biking series.

Wilkinson will head up the events team at Extreme E ahead of the championship’s inaugural race in Senegal next January, working with the logistics and sporting teams. His main responsibilities will be ensuring that the key event infrastructure and resources are in place for the delivery of a safe and competitive event, which also aims to perform to the highest possible standards in sustainability.

Ali Russell, Extreme E’s chief marketing officer, said: “Kester has hit the ground running, having already completed invaluable research trips to Saudi Arabia and Senegal. Kester’s past experience with running large-scale global events will hold him in good stead when it comes to being tasked with managing our Extreme E races in some of the most remote corners of the globe.”

Dreier is a former sports marketing specialist at Red Bull UK, running national and international Red Bull Sports Marketing event properties such as Red Bull Soapbox Race.

Russell added: “Since joining the team, Nina has been busy working on our global marketing campaign and managing various activities within the marketing department. With just under a year to go until Extreme E gets underway, Nina will ensure that our marketing strategy is in line with the championship’s objectives while simultaneously creating a strong championship identity.”

Extreme E will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. Along with Senegal, the five-race calendar will also take in Greenland, Nepal, Brazil and Saudi Arabia.