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Extreme branches out with launch of marketing and sponsorship service

Extreme, the company behind the Extreme Sports Channel media platform, has launched a specialist marketing and sponsorship service.

The company has overseen the production of action sports content since 1999 and represents 61 athletes and 63 events worldwide, including the European Drift Allstars motor racing series and Isle of Man TT motorcycling race alongside a host of extreme sports properties from wakeboarding to BMX shows.

Events are shown through its Extreme TV, Extreme.com and social media platforms.

Commenting on its new marketing and sponsorship service, Al Gosling chief executive at Extreme, said: “In today’s complex world, clarity, authenticity and integrity are key to truly successful and engaging marketing.  Extreme offers a targeted marketing service that incorporates creation, sponsorship and activation of cutting edge events, managing ambassador programmes, broadcast planning, content creation and distribution, PR and social media campaign management.”

Gosling added: “Our 61 ambassadors are some of the best up-and-coming talent and pro action sports athletes on the planet, which combined with over 63 events ranging from grass roots to full scale productions, is where we offer a unique opportunity for a brand to interact directly with the millions of consumers we meet on the ground each year. Our portfolio of social media platforms reach an average over 40 million per week which is where we amplify any activation.”