EXCLUSIVE: Pitch retains EFL international rights for two more seasons

Detailed view of the EFL logo on the sleeve patch during Sky Bet Championship match between Birmingham City and Bournemouth (Photo by Catherine Ivill/Getty Images)

The Pitch International agency has emerged as the victor during the English Football League’s recent international rights sales process, retaining its agreement for another two seasons, SportBusiness understands.

Following a Request for Proposals issued last July, Pitch has maintained its role as the EFL’s international broadcast rights sales agency. The new agreement, which has yet to be formally announced, will cover the 2022-23 and 2023-24 seasons.

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