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EXCLUSIVE: LV= Insurance to end ECB sponsorship when deal expires

(Photo: Visionhaus/ Getty Images)

LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023.

In January 2021, the company signed a new three-year deal to sponsor elite English cricket until December 2023. LV= became the official title sponsor of England men’s and women’s Tests and the men’s domestic County Championship competition, which was rebranded the LV= Insurance County Championship.

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