EXCLUSIVE: IMG lodges winning bid for ICC Pathway live streaming, commercial rights

Kenya in action during ICC World Twenty20 Qualifier vs. Canada in 2015 (Photo by Ian MacNicol/Getty Images)

The IMG agency has emerged victorious in the International Cricket Council’s recent tender process for the production and distribution of live streams, along with commercial rights, to more than 500 ICC Pathway matches, SportBusiness understands.

Following the ICC’s issuing of a Request for Proposals towards the end of November, IMG is understood to have submitted a winning bid, although the long-form contract is still in the process of being signed off.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here