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EXCLUSIVE: Forest holding out for £10m shirt sponsorship deal after rebuffing offers

Nottingham Forest defender Neco Williams in action against Hertha Berlin at the Pirelli Stadium in Burton. (Photo by Robbie Jay Barratt - AMA/Getty Images)

English Premier League club Nottingham Forest is holding out for a front-of-shirt sponsorship deal in the region of £10m ($12.1m/€11.8m) per year after rebuffing at least two multi-million-pound offers, SportBusiness understands.

Yesterday (Monday), boiler manufacturer BOXT announced it will not renew its front-of-shirt sponsorship deal with the club. The manufacturer became the East Midlands club’s principal sponsor following the collapse of virtual stock market platform Football Index and parent company BetIndex during the 2020-21 season.

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