Ex-Nielsen executive Peter Laatz named new CEO of IEG

Global sports marketing consultancy IEG has appointed Peter Laatz as its new chief executive.

Laatz will be tasked with growing IEG’s business across three key areas, according to Palco23: sponsorship appraisal, market measurement and studies, and commercial intelligence.

He joins from Nielsen Sports, where he had spent six-and-a-half years as executive vice-president. At IEG, he will report to Brian Gordon, chief executive of Engine Shop, the umbrella agency which oversees all of Bruin Sports Capital’s sponsorship businesses.

“Peter is one of the most respected professionals in the industry, his professional career gives him a unique perspective on the entire sponsorship ecosystem,” said Chris Handy, president of IEG.

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