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Ex-Lions COO McEwen takes up new role at CSM

Image credit: CSM

Global marketing agency CSM has appointed Charlie McEwen, the former chief operating officer of the British and Irish Lions rugby union team, as its chief executive of rugby and special projects.

McEwen stepped down from his position with the Lions in August after spending nine years with the team. The role saw him oversee the Lions’ commercial, digital and communications teams.

Prior to being promoted to chief operating officer of the Lions, McEwen served as commercial director for the team and the then-named Pro12, which has since expanded to become the Pro14.

At CSM, McEwen will join the recently-appointed Richard Cohen, who serves as global head of motorsports and partnership development. Mike Vandrau has also been promoted to the position of managing director of rights.

CSM group chief executive Matt Vandrau said: “‘He (McEwen) is someone who shares our businesses’ entrepreneurial spirit, having co-founded, run and sold the excellent agency, Accelerate Sport. He is a highly-regarded and forward-thinking leader in our industry, particularly in rugby, and it is this experience, expertise and network that he brings to the business.”

McEwen added: “The rugby landscape is an exciting one. World Rugby has taken its biggest showpiece to a new market in Japan, sevens is in excellent health following its successful Olympic return, the Six Nations is more compelling than ever, the women’s game is leading the way in growth and participation, the sport is innovating with RugbyX and Global Rapid Rugby, and new investors have been drawn to the marketplace.

“Added to this, the iconic Rugby League World Cup is coming to these shores, a benchmark for inclusivity with the men’s, women’s and wheelchair tournaments running simultaneously. I can’t wait to get started.”