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Ex-DFL chief Seifert aligns with Axel Springer to create German streaming platform

Former German Football League (DFL) CEO Christian Seifert (Photo by Andreas Schlichter/Getty Images for DFB)

Christian Seifert, the former chief executive of the German Football League (DFL), has formed a joint venture with Axel Springer, the media group and publishing house, to create a new German streaming platform that will focus on sports away from football.

It was announced this morning that Seifert’s Reedstreet Ventures holding company has created a media start-up with the Germany-based Axel Springer, which takes a majority stake in the as-of-yet unnamed entity.

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