English Premier League side Everton has announced revenues of £189m (€210m/$239) for 2018, although the club slipped to an overall operating loss of £22.9m.
Revenues reached a record high for the second consecutive year but, after posting a £25m profit for 2017, Everton has posted a loss for 2018, in large part due to costs associated with the sackings of first team managers Ronald Koeman and Sam Allardyce. “Exceptional costs” set the club back £34m.
The £189m figure is a ten per cent increase on the previous year, boosted by a 34 per cent rise in commercial revenue thanks to major new sponsorship deals with Angry Birds publisher Rovio and African bookmaker SportPesa.
The record figure was also supported by strong gate receipts. 31,282 season ticket-holders helped the club to sell every home seat for every Premier League game in the 2017-18 season. Earlier this year, Everton’s marketing director, Richard Kenyon, told SportBusiness how the club has worked to attract a younger crowd to Goodison Park, significantly boosting match day attendances.