EventScotland and Tourism and Events Queensland (TEQ) have signed a Memorandum of Understand (MoU) designed to drive best practice in the securing and delivering of major sporting, cultural and business events.
The MoU was agreed during a meeting between the two organisations at the Host City 2019 conference in Glasgow this week.
The three-year agreement aims to build on the strong relationship Scotland and Queensland developed during their respective hosting of the Commonwealth Games in 2014 and 2018. Both organisations are looking to forge meaningful social and economic impacts for their countries and regions through event tourism.
Areas of collaboration outlined in the MoU include information sharing, event bidding and prospecting, impact measurement, delivery capability and strategy development.
Paul Bush, VisitScotland’s director of events, said: “Events play a key role in our society by helping to bring strong social and economic benefits to the whole country. We are delighted to be signing this MoU with TEQ that will allow both organisations to flourish through the regular sharing of knowledge and insights into this incredibly dynamic and exciting industry.”
TEQ chief executive Leanne Coddington (pictured, left) added: “Events not only drive visitors to Queensland but also contribute strongly to the economy in their own right, whether they be large-scale sporting events, business events, cultural events or community events.”
The signing of the MoU comes as recruitment for key positions to oversee and deliver the 2023 Cycling World Championships will shortly commence. Glasgow was awarded hosting rights to the new International Cycling Union (UCI) event in February. It will bring together 13 UCI World Championships for different cycling disciplines. Next week, the Scottish city will also host the LEN European Short Course Swimming Championships.
Adding his thoughts on the event hosting industry, Bush (pictured, right) remarked: “Unlike any other year I believe we have seen the tectonic plates of the world sporting events shift, collide and indeed, totally reshape. We have seen record crowds and TV audiences for major international events including the 2019 Solheim Cup at Gleneagles and the Women’s (Fifa) World Cup in France.
“We’ve also seen pay parity and equality and diversity continue to be topical subjects and while we’ve seen great strides in the last 12 months, there is still much work to be done within the equality and diversity agenda as sport still lags behind society…
“..the year has also raised a number of interesting scenarios within the area of contingency planning. While some organisers like the Cricket World Cup got it spot on, others did not, and it is an area we need to focus our minds and give further consideration to ensure we are not left wanting.
“We have also seen a seismic change in audience and fan engagement, with some events like the World Athletics Championships failing to ignite the interest of locals, leaving stadiums unfilled while others like the Women’s Netball World Cup in Liverpool and England women’s football team’s recent match against Germany playing to sell-out crowds.
“With the world changing at a rate of knots, as an industry we need to respond at the same pace to the many variables that now exist.”