Eurosport, Nent and Ziggo pick up Daytona 24 rights

2018 Rolex 24 at Daytona IMSA WeatherTech Series race in Daytona Beach, Florida (Photo by Brian Cleary/Getty Images)

Broadcast rights to this weekend’s 24 Hours of Daytona, the first race of the 2021 WeatherTech IMSA Sportscar Championship, have been secured by leading broadcasters in Europe, including Eurosport, the Nordic Entertainment (Nent) Group and Ziggo, the Dutch telecoms operator.

Greenlight International, the motorsports broadcast rights and content distributor, has reached deals with the broadcasters in recent weeks, SportBusiness understands.

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