Eurosport Events launches Pure ETCR electric touring car championship

Photo by: Eurosport Events

Discovery-owned promoter Eurosport Events has unveiled a new electric touring car racing series, Pure ETCR, which it is billing as “the world’s first all-electric multi-brand touring car championship”.

Eurosport Events has announced a number of showcase events to take place over the course of 2020, including a time-trial launch at the Goodwood Festival of Speed this summer, and an event at the Daytona 24 Hours in January 2021. Events will also be staged at the Salzburgring (Austria), in Copenhagen (Denmark), at the Inje Speedium (South Korea) and in Guangdong (China).

The series will then launch its first full season next year, with drivers competing across eight global races for the first Pure ETCR title. No host venues have been announced so far, but Eurosport Events confirmed that races will take place in Europe, Asia and North America.

The series has been created by Marcello Lotti’s WSC Group, the founder of the TCR saloon car racing series, and will be operated by Eurosport Events, the promoter behind the WTCR–FIA World Touring Car Cup and FIM Endurance World Championship. The Discovery group also has a stake in Formula E, the biggest electric vehicle racing series in the world.  The WTCR series will continue to run, coexisting alongside the new championship.

Tyre manufacture Goodyear has been announced as a founding partner and official supplier of the series, with further commercial partners expected to be announced over the course of this year. Goodyear will produce a single, all-weather tyre for use throughout the series, reducing the overall number of tyres required.

Andrew Georgiou, president, Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “Discovery is excited to expand its long-standing commitment to electric motorsport which began with the group’s early investment in Formula E.

“As Pure ETCR is unveiled today, we see the opportunity to drive the advancement of electric motorsport through Discovery’s worldwide expertise in media and broadcasting, as well as Eurosport Events’ proven track record in growing some of the most popular motorsports series in the world.”

François Ribeiro, head of Eurosport Events, added: “Our aspiration was to build a new category using all the ingredients that make touring car racing a favourite with fans while also promoting new electric technology that fits perfectly with our concepts of flat-out racing, wheel-to-wheel battles and high performance.

“Pure ETCR will have all the key ingredients to appeal to motorsport fans and to help shift the perception of electric vehicles into one that shows they are fun, aspirational and fast, while also giving the largest automotive manufacturers a racing platform on which they can showcase their latest electric cars on a global scale.”

In its commitment to the environment, Pure ETCR has also announced that, as well as featuring all-electric vehicles, no air freight will be used to transport the cars, with sea freight being used to move between venues on the “optimised calendar that groups scheduled events together by region.” Furthermore, hydrogen-powered generators will be used in the paddocks, which Eurosport Events claims are “significantly less-impactful than traditional internal combustion-powered units.”