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European Tour to form Technology Centre of Excellence

Golf’s European Tour has said it will launch a Technology Centre of Excellence, with newly-appointed chief technology officer, Michael Cole, set to lead the project.

The European Tour announced the appointment of Cole (pictured), who sat behind the delivery of BT Global Services’ technology programme for the London 2012 summer Olympic and Paralympic Games technology programme, yesterday (Wednesday).

Cole will use his experience in the sector to lead all strands of digital development and technical operations, including the creation of the Technology Centre of Excellence, which will seek to deliver sustainable and future proofed services for the European Tour.

In recent months, Cole has completed an in-depth strategic review of the Tour’s technological platforms and will use the information gleaned to shape the organisation’s strategy moving forward.

Keith Pelley, chief executive of the European Tour, said: “Excellence in technology is crucial to the future of the European Tour and in Michael we have the man with the requisite vision and understanding to lead that vision.

“His experience in all facets of technology, across the corporate sector and in many areas of the sporting industry will undoubtedly benefit a diverse, global organisation such as the European Tour.”