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European Sports Championships rebrands for inaugural edition

Organisers of the inaugural European Sports Championships have announced that the multi-sport event is to be rebranded as the European Championships in time for its first edition in 2018.

Taking place in Glasgow, Scotland, and the German capital of Berlin from August 1-12, the 2018 Championships will feature events in athletics, aquatics, cycling, golf, gymnastics, rowing and triathlon.

Around 1500 athletes will compete in Berlin through August 7-12 as part of the European Athletics Championships, while approximately 3,025 athletes will visit Scotland for the other six events between August 1-12.

In addition to a new name, the rebrand features a redesigned logo, which has been developed in partnership by the featured sports, host cities and the European Broadcasting Union, the consortium of public-service broadcasters that will serve as host broadcaster for the inaugural Championships. Each sport featured at the Championships will also unveil its own, individual logo during the coming months.

Svein Arne Hansen, president of European Athletics and co-chair of the 2018 European Championships board, said: “The launch of this impressive brand is the starting gun for a European Championships concept that will help elevate the Berlin 2018 European Athletics Championships to a scale we have never seen before.

“In Berlin we have a fantastic host city for our Championships, and in the German athletics federation, we have a committed partner who have produced a great generation of athletes. We are all committed to delivering the best-ever European Athletics Championships.”

Plans for the new multi-sport event were revealed in March of last year, when representatives of some of Europe’s top sporting federations joined forces and opted to merge their respective European championships.

The logo was revealed today (Monday) at an event in Glasgow attended by Great Britain swimmer Ross Murdoch (pictured).

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