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European Athletics becomes latest rights-holder to turn to archive

400m hurdle runners Jean-Claude Nallet of France (l) and Christian Rudolph of East Germany at 1971 European Athletics Championships in Helsinki (Photo by Ed Lacey/Popperfoto via Getty Images/Getty Images)

European Athletics has become the latest sports organisation to delve into its archive to deliver content during the Covid-19 shutdown.

European Athletics’ social media campaign, entitled 50 Golden Moments, will be rolled out across digital platforms over the next six months in celebration of the governing body’s 50th anniversary in 2020.

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