The five European athletics associations of France, Germany, Italy, Spain and the UK have established a joint venture to pursue commercial and event-hosting opportunities on a pan-European basis.
The Athletics G5 joint venture will be headquartered in Paris, according to the DLV, the sport’s national association in Germany. The five associations met in Florence, Italy to thrash out the details of the arrangement, which will enable the bodies to collaborate on joint initiatives.
Italian Alfio Giomi will serve as the first president of Athletics G5 until at least the end of 2016. UK Athletics chief executive Niels de Vos, Spanish association president Jose-Maria Odriozola, French association president Bernard Amsalem and German association president Clemens Prokop and managing director Frank Lebert signed the agreement, along with Giomi.
Fidal, the national athletics association in Italy, said that the venture would begin with a pole vault and long jump tour and could feature branding sponsorship on the five national teams’ competition kits.
The parties said that the venture would be able to tap into a potential fan base of 320 million people.