Europe’s main club basketball competition is to be named Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
FC Bayern Basketball signs up REWE in Sportfive-brokered deal
Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.
DOSB extends with top-tier sponsor Sparkasse
German financial services group Sparkassen-Finanzgruppe has extended its top-tier sponsorship deal with the German Olympic Sports Confederation (DOSB)
China Three Gorges signs with Beijing 2022 in domestic top tier
Energy company China Three Gorges Corporation (CTG) has signed as the 'Official Power Generation Partner' of the Winter Olympic and Paralympic Games in Beijing 2022
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023