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Euroleague announces fan engagement-focused partnership with IQONIQ

Euroleague Basketball has announced a partnership with newly-launched fan engagement platform IQONIQ.

The collaboration is effective immediately and sees IQONIQ become the official fan engagement and loyalty platform for the top-tier EuroLeague and the second-tier EuroCup for the next four years, until the end of the 2023-24 season.

The two parties will work together on better engaging Euroleague’s existing fans, as well as targeting new audiences, using IQONIQ’s all-in-one ecosystem that rewards fans for their commitment and engagement.

Fans will have access to a mobile app, through which they can gain access to “direct benefits…including loyalty program, in-app games and prizes, unique footage, special offers for tickets and merchandise, and much more”, according to a statement. The app will be available from the start of the 2020-21 season.

The partnership is the third since launch for the Monaco-based IQONIQ. It had previously announced deals with French football clubs AS Monaco and Olympique Marseilles. 

Jordi Bertomeu, chief executive of Euroleague Basketball, said: “Partnering with IQONIQ will help us achieve a new milestone in engagement with our fans. IQONIQ offers us the chance to build special relationships within our growing fan base and to bring that community closer together over a shared love of uniquely European basketball at its finest. Having a fan ecosystem is the next logical step and we are eager to discover with IQONIQ new ways of rewarding our loyal fans.”

IQONIQ chief executive Kazim Atilla added: “Through this partnership, all clubs in the EuroLeague and EuroCup basketball competitions will be given unprecedented opportunities to engage with their fans, and vice versa, in new and mutually beneficial ways, further growing basketball across Europe – and the rest of the world – as a result.”