Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group.
Etihad branding is appearing on the front of the Mumbai City FC shirt, although not in the main shirt sponsor position, which is held by Indian sports news website SportsAdda.
Etihad is a major sponsor of other teams in the CFG portfolio, including flagship Manchester City. CFG is majority owned by Abu Dhabi United Group, the private equity company run by Abu Dhabi businessman and royal family member Sheikh Mansour bin Zayed Al Nahyan.
Yasser Al Yousuf, vice-president of commercial partnerships for Etihad Aviation Group, said: “India is an important market for Etihad Airways, and I am honoured to announce this exciting new venture, strengthening our commitment both to India and to the global football community and I look forward to enhancing this partnership in the years to come.
“We are proud to be part of CFG’s journey, bringing communities together through sport, and look forward to welcoming Mumbai City FC to the extended family.”
Etihad Airways has been flying to India for more than 15 years, and to Mumbai since September 2004. It operates 159 return flights per week to 10 Indian cities.