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ESPN takes X Games to China

The X Games action sports franchise is set to make its debut in China after a multi-year hosting agreement was signed between US sports broadcaster ESPN and REnextop Entertainment.

ESPN, the creator of the X Games, will work with REnextop Entertainment, a leading action sports platform in China, to organise both summer and winter events in the country.

The first X Games China event will feature summer sport disciplines and is scheduled for late May in Shanghai. The first X Games China winter event is scheduled for late November to early December, with city and venue partners currently being sought.

The agreement will mark the first time in the X Games’ nearly 25-year history of international events that both summer and winter events will be held in the same country in the same year.

X Games China events will be showcased in the US by ESPN and in China by local broadcasters. The Games will also be broadcast on ESPN networks globally and distributed via other international media outlets and local broadcasters.

The events are also set to feature musical performances, art installations and a festival experience, whilst showcasing Chinese culture.

ESPN X Games vice-president Tim Reed said: “We are thrilled to announce the partnership with REnextop to produce both summer and winter X Games events in China. China is a significant global market and represents an exciting opportunity to connect the X Games brand to a country with such profound history, culture and a love for sports.”

REnextop chief executive Lillian Chen added: “We’re proud to work with ESPN to bring the X Games to China and produce world-class events showcasing the top action sports athletes in the world as well as the music, art and culture that connects so well with the youth and sports lifestyle. This is truly a unique opportunity to grow X Games in China, a country with a proven track record of embracing big sporting and cultural events.”

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