ESS Managing Director Rik Dovey said that the network will also expand its current coverage with an extra match a week to a total of 165 games per season. It will also introduce daily support programming on air too.
?This, along with the UEFA Champions League, Spanish Primera Liga, the Chinese National Football League, the Korean Football League, major Asian internationals and in some territories the Italian Serie A, completes what is the strongest football programming line-up of any sports broadcaster in the world,? said Dovey .
ESPN Star Sports has 250 million viewers in 25 countries including China, India, Singapore, Hong Kong, Malaysia, Thailand, Indonesia, the Philippines, Brunei, Macau, Taiwan, Korea, Vietnam, Myanmar, Laos, Bangladesh, Pakistan, Sri Lanka, Afghanistan, Bhutan, Nepal, the Maldives and Mongolia.