There will be a new kick-off time in the Dutch Eredivisie next season at the request of the league domestic rights-holder, pay television broadcaster Fox Sports
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Konami adds Santos to football sponsorship portfolio
Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.
Sheffield United adds Pulseroll as first-team supplier
English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Endemol’s stake in Eredivisie Media & Marketing sold to league
The Eredivisie, the top division of Dutch club football, has further increased its interest in Eredivisie Media & Marketing by acquiring media group EndemolShine’s 8.8