England Netball has appointed the Sport Collective agency to aid its strategic business plan and commercial operations as it seeks to capitalise on the continued expansion of the domestic Superleague and Liverpool’s staging of the 2019 World Cup national team tournament.
Sport Collective will be working closely with the national governing body (NGB) to develop and implement new strategies to increase return from participation and coaching pathways, membership and engagement and traditional commercial revenue streams.
Sean McAuliffe, director of Sport Collective, said: “England Netball has done an incredible job in growing the sport and this is an exciting time to be working in netball. We have vast experience of executing winning strategies for NGBs and we’re excited about the new initiatives we’ll be putting in place as we support the ongoing commercial programme.”
Joanna Adams, chief executive of England Netball, added: “They have already demonstrated their creative approach to business planning with our participation programmes and we look forward to working with them across other areas of the business.”