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Endeavor invests in digital media firm Whalerock, Braun to oversee representation

Lloyd Braun, founder and CEO of Whalerock Industries, speaks onstage during TheWrap's 6th Annual TheGrill at Montage Beverly Hills on October 6, 2015 (Photo by Alison Buck/Getty Images for TheWrap)

Endeavor, the US-based sports and entertainment group, whose assets include the IMG agency and UFC, has invested in Whalerock Industries in a deal that involves Lloyd Braun, the digital media company’s chief executive, becoming president of Endeavor’s representation and management businesses.

Braun (pictured) will run Endeavor’s new client group, which covers the WME agency and IMG’s global licensing business.

The leaders of the respective divisions in Endeavor’s client group will report to Braun following the investment. Braun, who founded Whalerock in 2007, formerly served as chairman of ABC Entertainment Television Group.

Endeavor president Mark Shapiro said: “In this new role, Lloyd will be charged with harnessing our collective resources to elevate our offerings for clients across entertainment, sports and fashion.

“Lloyd possesses a rare and unique perspective, having held executive positions at the intersection of talent management, content creation and digital production. I was lucky enough to work with Lloyd while he was at ABC, where I witnessed first-hand his significant expertise and passion for the creative community.”

Whalerock will now be led by Anne-Marie O’Neill, who will step up from chief operating officer to chief executive. Clients of Whalerock include Disney, SiriusXM, ABC, Viacom, Amazon Prime Video, Procter & Gamble, AT&T and Discovery.

Whalerock is to work alongside 160over90, Endeavor’s recently-renamed marketing services division, in working with prominent brands.

Endeavor Global Marketing, now known as 160over90, was created in the wake of WME and Silver Lake Partners’ acquisition of IMG in 2014, and replaced the erstwhile IMG Consulting division. It acts as a pivot between Endeavor’s brand clients and the agency’s multi-faceted platform of talent, property and media-focused units.

Endeavor last month formally ended its planned initial public offering after initially postponing the venture in September. Endeavor said in its filing to the US Securities and Exchange Commission that it was seeking to withdraw its IPO plan “because it no longer wishes to conduct a public offering of securities at this time”.

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