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Emanuel to be CEO of new WME-IMG holding company

WME-IMG has announced the creation of a new holding company called Endeavor, which will assume the full portfolio of brands and services operated by the agency.

WME-IMG, which is headed up by co-chief executives Ari Emanuel and Patrick Whitesell, was established following the merger of the William Morris Endeavor talent agency and IMG, one of the sports industry’s most influential companies, in 2014. Endeavor was the name of the agency led by Emanuel and Whitesell that merged with WMA in 2009 to form William Morris Endeavor.

Emanuel (pictured) will serve as the chief executive of Endeavor, with Whitesell installed as executive chairman. Both will continue to sit on the company’s board.

“WME-IMG represented a pivotal moment in our company’s history, but it does not accurately reflect the extent of our diversity or indicate where we’re headed,” Emanuel said. “In creating Endeavor, we now have a holding company that represents the very definition of the word itself, constantly striving to push boundaries on behalf of our clients and owned properties.”

Whitesell added: “Our business at its core remains rooted in access, service and creativity. The one substantial difference is that unlike 20 years ago, we’re now sitting at the centre of an incredible global network. We have the relationships and the platforms to help our clients and partners extend their reach and bring their creative initiatives to life.”

In August the agency confirmed that it had received a cash injection of approximately $1bn (€850m) as part of an investment move led by the Canada Pension Plan Investment Board and the Government of Singapore Investment Fund.

According to reports, the agency plans to use the funds to buy out a number of minority partners in the UFC, which WME-IMG acquired for $4bn in July 2016.