International broadcaster Eleven Sports has agreed a five-season distribution deal with telco Proximus for its three new dedicated Belgian football channels, which includes coverage of the top-tier Pro League.
The three channels will be available to Proximus’ subscribers through the telco’s ‘All Sports’ offer. They are called Eleven/Pro League 1; Eleven/Pro League 2; and Eleven/Pro League 3.
Each channel will be available in Dutch- and French-language versions.
The non-exclusive carriage deal also gives the telco access to Eleven’s three international channels, whose coverage includes Spanish LaLiga, Italian Serie A, the NBA and the NFL.
This is the second major carriage deal Eleven has signed for its Belgian football offer. It agreed a deal earlier this month with telco Orange.
Eleven Sports remains in discussions with telcos Telenet and Voo for the channels.
Proximus, Telenet and Voo are the outgoing Pro-League rights-holders,sharing non-exclusive live rights from 2017-18 to 2019-20 in deals worth around €80m ($90.3m) per season.
Eleven recently unveiled the subscription plans for its new Belgian football channels. Viewers can pay €10.99 per month or they can pay €14.99 per month to access both the Belgian football package and the ‘international sports’ package.
Eleven’s deal for Belgian football rights is worth €103m per season between 2020-21 and 2024-25.
The inventory comprises domestic and international rights to the top two Belgian divisions as well as the Belgian Cup, the Belgian Super Cup, the women’s Super League and the E-Pro League.
Eleven’s Belgian football coverage will be produced by Spanish group Mediapro as part of a wider deal.
