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Electric bike brand Tenways sponsors Borussia Dortmund

Image: Tenways

Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund.

Tenways has become the 'official e-bike partner' of the club. Activations will include advertising on pitch perimeter boards, e-bikes supplied to players for commuting around Dortmund, promotional video content, matchday activations and special offers for fans.

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