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Ekstraklasa offers non-exclusive international rights ahead of May 29 return

(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

The Ekstraklasa is offering non-exclusive rights to two fixtures per match week to international broadcasters as the Polish top flight prepares to return on May 29.

The broadcast rights are non-exclusive as the matches will be available internationally on the league’s Ekstraklasa.tv OTT platform. Rights are available to a total of 22 matches across the remainder of the season (two matches per round across the remaining 11 match weeks).

Broadcasters can access high-definition coverage produced by between nine and 13 cameras and with international commentary. Signal pick-up costs at BT Tower are to be borne by the broadcaster.

Ekstraklasa clubs are scheduled to play another eight matches each after clubs received approval to return to team training following various tests were carried out for the Covid-19 virus. Matches will be played behind closed doors and the 2019-20 season is now scheduled to finish on July 19.

Headline clashes amongst the next set of fixtures include Lech Poznan against Legia Warsaw on May 30.

International broadcast rights to the league are sold in-house by Ekstraklasa. The host broadcast of matches is carried out by the league’s Live Park subsidiary.

The IMG agency holds international betting video rights to the league in a deal covering the 2019-20 and 2020-21 seasons.

The Ekstraklasa last month dropped the pay wall for Ekstraklasa.tv as it looked to keep fans engaged in the absence of live games due to the Covid-19 pandemic.

Ekstraklasa.tv ordinarily costs €6.99 ($7.57) per month, with a season pass priced at €49.99. Content outside of live matches, such as highlights, league news and archive content, is provided free of charge. Ekstraklasa.tv launched for international markets in August 2019, with a price of €2.99 for live matches bought on a pay-per-view basis.

The league later teamed up with the Polish division of internet company Google to promote the platform’s content worldwide. At the start of the 2019-20 season, the league started to offer match highlights through its channel on Google’s video-sharing platform, YouTube.