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Eir ‘exploring options’ as telco plans to step away from sport

Eir Sport presenter and pundits during pitchside broadcast (Photo By Stephen McCarthy/Sportsfile via Getty Images)

Irish telecoms operator Eir has said it will not be taking part in the latest rounds of sports rights auctions as it reconsiders its business model amid ongoing difficulties posed by the Covid-19 pandemic.

Eir’s sports rights portfolio includes the Pro14 rugby competition, Gaelic Athletic Association (GAA) events and football's English FA Cup, but the decision to step back from bidding casts doubt over the future of the service.

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